Why is public relations so important for your business? While most people have an understanding of what public relations is, not many really understand what it involves. Public relations is telling the story of your brand to a wider audience. The publicity that comes from this, is earned rather than paid.
If the story is strong, interesting, engaging and touches on the right note for the target audience, than it should capture the attention of the editors or journalists. Strategic PR can help identify target audiences and how best to reach them. This process should use key message strategies backed up by a solid communications plan and address areas such as media relations, community relations, social responsibilitiy and crisis management.