Strategic PR provides copywriting (corporate writing) services for all forms of advertising and editorial.
These separate aspects require different styles of writing. Advertising copy is designed to sell, editorial copy is factual and should read like a newspaper article while advertorials are a cross over between the two.
Strategic PR can talk you through the difference and which environment they are best used.
Public Relations & Publicity
Public relations is communicating the attributes of your brand to a set of target audiences that you choose to engage. Strategic PR can assist you in identifying who your audience is and how best to reach them. This process should use key message strategies backed up by a solid communications plan.
Publicity differs in this regard as it is designed to influence perceptions of products and brands. Words are the medium to reach the media, to capture the attention of the editors or journalists, who in turn use them to fill their ink and air space. Media releases contribute mostly to publicity.
Develop award-winning content customised for your client, whether it is a student prospectus, corporate brochure, newsletter or an in-house magazine. Strategic PR will generate ideas for content, design and revenue. The end result will be a quality product and stunning extension of your brand that will drive loyalty and increase your market share.
Example: Discover 68 page gloss magazine
Editing & Proof Reading
Offering a hassle free editing and proof reading service, Strategic PR can ensure your business message is delivered in a concise, professional manner. Easy to read, fluid copy is the cornerstone to success and proof reading business documents, websites and all promotion material is essential.
It has never been more important or easier to connect with your community then through digital media. Engage your audience with relevant information, from websites to mobile applications. Whether it be through the use of Facebook, Twitter or online video, Strategic PR can provide the right platform for your business and then work across all these mediums collectively to drive action. We can also help with the design and functionality of your website.
Travel Writing has developed alongside other aspects of Strategic PR’s work. If you have a destination and or experience you would like to highlight, now is the time to generate this publicity.