Strategic PR loves the creative challenge of a new brand, or in some cases just a freshen up. She has worked on a number of different projects over the last decade, and her experience crosses over all areas such as signage, brochures, corporate material, product packaging, uniforms, website design, social media, YouTube and more. Whatever your requirements are, Strategic PR can assist. 



FNQ Regional Swimming Association

FNQ Swimming Complete Rebrand

FNQ Swimming oversees a large geographical area from Cairns, to Cardwell, to Normanton and to the tip of Australia. The brand needed to tell the story as well as be fun, engaging and flexible to use for both adults and swimmers. Through the engagement process, Strategic PR identified a number of areas for improvement, and thus the new brand for FNQ Swimming was created, leveraging from its original brand established more than three decades. From this, Strategic PR also developed a full suite of "official" uniforms, swimming caps, children's development shirts, hats, medals and certificates, service pins as well as a suite of "swimming development" logos. View the new Brand here.



Port Douglas Carnivale

Brand Evolution 

The Port Douglas Carnivale brand underpins significant campaign activity both in regional Queensland, inter-state as well as across Australia. It is a recognised brand, having been established for 27 years. Strategic PR is proud to continue the legacy of Port Douglas Carnivale, working with the client Douglas Shire Council to evolve and modernise the brand, ensuring it remains current in the highly competitive event space, while still being indicative of Port Douglas and its unique way of life. The artwork features cassowaries and other special creatures of the rainforest, beautiful beaches, sunsets and experiential elements that ensure Port Douglas looks attractive as a holiday and event destination. View example here.



Discover Atherton Tablelands

Complete Rebrand 

In 2019, Strategic PR was excited to launch the new brand for Atherton Tablelands along with the call to action: Discover Perfect. Discover Perfect was the "perfect" choice for the destination, leveraging from its print form visitor guide Discover magainze. Discover has proved to be very versatile with its use: Discover Food, Discover History, Discover Geological Wonders, Discover Waterfalls, and it has also become the external brand for Atherton Tablelands members to use: Another Perfect Atherton Tablelands experience. View example here.



Skybury Farms 

Packaging Example

Strategic PR has had a lot of fun with Skybury over the past decade it has worked with the business. This has included developing packaging for coffee, beauty products, papaya cardboard fruit crates, interpretive signage, airport signage and more. Featured here is an example of a takeaway coffee cup.





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