Strategic PR is an established consultancy operated by Tanya Snelling, specialising in the written word for advertising and editorial, copy writing, publicity and public relations. Tanya is an experienced communicator with over 20 years working history in the media industry encompassing newspapers, magazines and public relations, which has taken her to the other side of the world and back.
Born in Cairns, Tanya gained a Bachelor of Journalism from James Cook University as well as a major in political science before commencing her career at the Port Douglas & Mossman Gazette. She spent many years cutting her teeth as a journalist, including more than six years in London working as an editor of a prestigious international financial trade publication.
Here she was responsible for sourcing and writing news and analysis for financial professionals with an interest in products and services covering fund launches, banking news, cross-border life-based investment services and the latest regulatory and tax changes facing high-net worth individuals. As well as managing the editorial publishing team, Tanya also spearheaded the launch of financial news websites and daily news service and bulletins.
Her role called for her to chair international conferences including forums in London, Madrid, Frankfurt, Dubai, Sweden, Milan, Jersey and Guernsey, and undertake liaison with government bodies including regulators in the UK and monetary bodies internationally from the Caribbean to the UAE.
Returning to Australia, she established her Cairns-based public relations consultancy, Strategic PR, specialising in business, agriculture and tourism. She is also became the owner/publisher of the Downunder Travel Bulletin in 2013, an international business to business travel trade publication dedicated to Australia’s inbound tourism industry, which has been an institution for three decades. Her network extends far beyond Australian shores, encompassing key tourism markets for Australia including the US, Canada, UK and Europe.
She has worked across all levels of the tourism industry as well as closely with small business and government agencies helping to assist with their editorial and advertising campaigns. Working with some of Australia’s top business figures including Craig Kimberley and Chris Morris, Tanya is no stranger to the corporate world. She is proud to be part of Tropical North Queensland’s dynamic tourism industry, sharing her expertise and giving businesses the tools to grow and flourish.