The purpose of media release is to promote something significant and specific, and to do so clearly. Typically, a media release has a standard news style, serving three marketing and promotional purposes:
- To notify the media about an event in hopes that the story is picked up by a news desk.
- To share something about your business, hoping a journalist will see a story in your media release and write a news article about it.
- To promote your business' appearance on the internet via blogs, websites, and social networks.
EXAMPLES OF MEDIA RELEASES
Cairns Museum | Safe In The Water
Cairns Museum | Toad VS Beetle
Daintree Discovery Centre | 30 Years
TPDD | Sustainable Destination
Historic Village Herberton | Pioneer Weekend
Historic Village Herberton | Two Old Machines
Undara Experience | Homesteads
Undara Experience | Stone Unveiling
Port Douglas Carnivale | Carnivale Wrap
Tourism Atherton Tablelands | Themed Trails
TPDD | GBR Drive Signage